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creativity unlocked.

The creative edge your business needs.

Rediscover your brand’s creative edge and potential: from content to creative direction, branding, and everything in between.

Book a Meeting

Is your brand feeling a little… dull?

Bring in lots of light with over 10 years of marketing, creative, and content experience ready to help you find what makes you stand out and bring it out.

Content Revival

From basic content creation all the way to powerful content and branding strategies, enjoy the fruits of over 12 years of content experience.

Brand Consultancy

Not sure what your next steps are? Let my experience guide you with content, marketing, product marketing, and branding expertise that puts you on the right track.

Digital and Direct Marketing

Reach your audience the right way across every channel: social media, email, blogs, websites, apps, you name it.

Brand Development and Strategy

Forget worrying about building your company or personal brand. Build a brand that speaks your language, sends your message, and is effortlessly as you need it to be.

Copywriting & Communication Design

Write to sell in seconds with expertly crafted website and app copywriting based on extensive UI/UX research and ready-to-use wireframes.

Creative Production & Design

Complete the cycle: bring your creative vision to life with creative direction, video editing, graphic design, and expert styling.

Take it from them.

12 years of work. 40+ companies. 20+ industries. You do the math.

“If you’re building a team that needs more than execution — one that needs direction, ownership, and creative excellence — Merna is the person you want in the room.”

Few people combine strategic clarity, creative instinct, and cultural intelligence the way Merna does. As Head of Content, she built not just our content system — but our voice.

Merna has the rare ability to translate complex strategy into simple, magnetic storytelling.

Adnan Nassar

CEO, AN Works

“Jack of all trades, master of all” is how I’d describe Merna. “”

Her number-one talent is writing content that touches the mind, heart, and soul. Be it Arabic or English, Merna has the talent to make her content informative, yet engaging. A mixture that not everyone can master.

Dina Amr

People Partner

“Merna is one of the best content writers I’ve ever worked with.”

She is not only creative but she is super professional and delivers high quality content that is tailored for its audience.

Bassant Medhat

Product Manager

“If there’s one Gen-Z content creator who can genuinely outwrite AI, it’s Merna.”

We’ve worked together for almost three years, across three different companies, and I still haven’t met anyone as creative, committed, and consistently on-time as her.

Merna has that rare mix of instinct and skill. She understands audiences immediately, adapts to any brief, and brings a level of creativity that feels effortless. Her ideas always land, her execution is clean, and her discipline is way beyond her age group.

She’s the kind of talent you build teams around.
If you get the chance to work with her, don’t think twice.

Ahmed Zaater

Head of Growth and Communications @ DaleelStore

“Merna is a passionate wordsmith!”

Working with Merna has been one of those rare experiences where you realize that “marketing talent” is not just a skill; it’s a force.

I’d recommend Merna to any team that values smart marketing, bold ideas, and people who truly care about what they do.

Mayar Mosaad

Marketing Manager

Ready to explore where my creativity can take you?

Think big: everything you creatively dream of is possible here.